Context is queen - The power of contextual advertising

Published 13/06/2022 by Benjamin Hiorns

There’s an adage in online media that you’ve probably all heard a thousand times before - “content is king.” But the thing is, content without context is just words and pictures. If content is king then context is queen.

Situational placement has always been crucial. It’s why you’ll often see THINK! billboards for road safety on a motorway overpass but you’d probably never see them above a fast-food restaurant. But a new generation of marketers are attempting to not only take advantage of context but make the context a key part of the content.

This, my friends, is true contextual advertising and it’s definitely got legs.