Emirates Team NZ selects Go Media as official Outdoor Media Partner

Emirates Team New Zealand has announced that Go Media will be its official Outdoor Media Partner.

“With the defence of the cup for AC37 taking place in Barcelona, we wanted a way that we could continue to connect with our fans leading up to next year’s event, starting with this weekend’s first preliminary regatta. Go Media is the perfect partner for us as they have such an extensive digital billboard network that reaches three million kiwis every month, and we want to reach all parts of New Zealand with our campaign,“ says Grant Dalton, CEO of  Emirates Team New Zealand.

“The partnership came about after we trialled some creative executions with Go Media in July when Emirates Team New Zealand launched Te Rehutai in the water in Barcelona after arriving from New Zealand. This was a time-sensitive, targeted campaign, which was a great example of how far Go Media are prepared to go to ensure collective objectives.”

Mike Gray, Managing Director of Go Media, says the Go Media team are “very excited to be working with Emirates Team New Zealand over the next 13 months building awareness leading up to their defence in AC37, and I can’t wait for the latest iteration of this event to unfold”.

This weekend’s action will be live-streamed on @americascup YouTube from 1:30 am - 3:30 am NZT.