Harnessing Industry Expertise: Announcing OOHMAA's Out of Home Futures Council (OFC)

In a significant step forward for the Out of Home  industry, OOHMAA is thrilled to announce the development of its first Out of Home Futures Council (OFC)—an initiative designed to align the industry’s growth with the evolving needs and priorities of advertisers and advertising agencies.

The establishment of the OFC reflects OOHMAA’s unwavering commitment to the continued success of the Out of Home sector. To achieve this, it is crucial that our initiatives resonate with the priorities of advertisers and agencies, who play a central role in driving industry growth and innovation.

By engaging these key stakeholders in a meaningful way, the OFC will serve as a dynamic platform for feedback, collaboration, and advocacy for Out of Home advertising. This partnership-driven approach aims to propel the industry forward, enhancing relevance and reinforcing OOH as a vital medium in the broader media landscape.

OOHMAA CEO Natasha O'Connor shared her thoughts on this exciting initiative:
"The development of the OFC is about building stronger partnerships with advertisers and agencies, ensuring their voices are not just heard but actively shape the future of our industry. Together, we can create a collaborative platform that drives growth, innovation, and advocacy for Out of Home advertising. This initiative is a key step in achieving our shared vision for a thriving, future-focused sector."

OOHMAA is delighted to welcome the inaugural members of the OFC, who bring a wealth of expertise and insight to the council:

·        Lion NZ: Kelly McIntyre

·        KFC: Holly Knowles

·        Lotto NZ: Leah Nielson

·        PHD Media: James Davidson

·        Spark Foundry: Olly King

·        OMG: Scott Keddie

·        MBM: Lee-Ann Morris

·        Together: Penelope Brown

·        Billups: Rohan Prasad

·        D3: Richard Thompson

·        EssenceMediaCom: Megan Smith

OOHMAA looks forward to collaborating with this esteemed group to shape a future where Out of Home advertising not only achieves new heights but remains an indispensable medium for advertisers and agencies alike.