WPP's Mark Read predictions for Out of Home post-pandemic

Mark Read, CEO of WPP, the world’s largest advertising group, predicts a strong recovery for Out of Home media. 

Read, at the World Out of Home Organisation’s virtual European Forum, pointed to the importance of digital OOH, which has grown by 15% at a time when OOH overall fell by 30%. 

“The key question is where OOH fits in an e-commerce dominated business world,” he says.