Innovation to the fore: oOh!media brings cup fever to the nation
oOh!media is helping advertisers tap into the nation's mood as America’s Cup fever reaches peak level this week around the country. Advertisers have been able to amplify their support for Emirates Team New Zealand thanks to the innovative capabilities and broad-reaching coverage of oOhmedia's Street Live network, capturing audiences in proximity to the cup villages, Auckland's outer suburbs and then right across the country.
As the official family sponsor of Emirates Team New Zealand, McDonald’s has shown its support through its latest campaign, ‘Macca's Messages,’ which allows Emirates Team New Zealand fans across the nation to submit their messages of support for the team. This is achieved through a custom-built website that relays the messages on oOh!media Street Live digital panels within 15 minutes, ensuring support is being broadcast across the country for all to see. The message of support is spelt out in fries (or ‘al-fry-bet’ letters, if you will).
oOh!media's Head of Sales Ben Gibb said, "This is a great example of a campaign using our dynamic capabilities and further demonstrates how advertisers can tap into our smarts to amplify the support of the whole country for ETNZ. It’s a great example of DOOH’s ability to communicate user-generated content quickly, and with oOh!’s network, we can bring the America’s Cup right into your suburb."
Allowing advertisers to connect with a broadcast audience has been important to help amplify the hype of the America's Cup at a national level; not everyone can get out on the water or down to the Cup Village so the oOh!media network provides that opportunity to bring the hype of the event to the Streets, at scale.
As explained by Luke Rive, Director of Marketing for McDonald's, "Through the ‘Maccas Messages’ campaign, the oOh! digital panels have given the nation a voice to share their support for the team no matter where they are in the country. oOh! has provided a truly dynamic element to the campaign.”
