JCDecaux launches HEART to create real and lasting social impact in New Zealand

JCDecaux has launched its Corporate Social Responsibility programme – JCDecaux HEART - evolving its existing charity partnerships to a more formal structure under the pillars of Health, Reduce Environmental Impact and Enrich Urban Communities.

Phil Eastwood, General Manager, JCDecaux New Zealand said: “JCDecaux HEART builds on our strong history of providing meaningful support to not-for-profit and charity organisations. Each year, JCDecaux New Zealand will donate advertising space to our selected Heart partners, as well as providing marketing and design support where required to help ensure effective campaigns.”

 JCDecaux HEART will support three organisations annually, one under each ESG pillar reflecting the values and commitment of JCDecaux New Zealand employees who selected the partners.  

 Cure Kids, a charity that JCDecaux has partnered with for three years, will receive continued support through JCDecaux HEART for its biggest annual fundraising campaign Red Nose Day. Cure Kids is New Zealand’s largest charitable funder of child health research, committed to finding better treatments and preventative strategies for a wide range of serious child health conditions.

 "We are delighted to have been chosen as a charity partner of JCDecaux. Their incredibly generous support of our Red Nose Day appeal enables us to reach more New Zealanders than would otherwise be possible, helping to raise awareness and funds for child health research,” Frances Soutter, Cure Kids CEO.

New partner the Kaipātiki Project, is an innovative EcoHub based on Auckland’s North Shore. The project operates a thriving native plant nursery and facilitates native ngahere, stream, and estuary regeneration with the vision of restoring New Zealand’s native plants, birds, bugs, and fish to regenerate the planet. JCDecaux has volunteered with Kaipātiki Project so the more formal partnership was a natural extension.

 “We are thrilled to be part of the JCDecaux Heart programme. This opportunity will enable us to promote the importance of environmental regeneration and the mahi of our team and thousands of our volunteers,” said Blanka Ros, Kaipātiki Project Communications & Engagement Lead.

 The third partner is Catalytic Foundation, a charity dedicated to building thriving communities by ensuring small community charities have the support they need. The Catalytic Foundation does this by encouraging businesses to be active in the charity sector, through volunteering days, fundraising and donations. The most well-known Catalytic Foundation campaign is the Christmas Shoebox Project, which provides thousands of boxes filled with toys, clothes, and household essentials to families living in hardship across Aotearoa.

 “We are really excited about the support JCDecaux is giving us this year. Community and business support is essential to the success of the campaigns we run, like the Christmas Shoebox Project and Backpacks4Education. JCDecaux’s support will enable us to easily spread the word about our campaigns so that we can meet the growing need in the community and deliver even more Christmas Shoeboxes and backpacks than ever before.” Teresa Moore, CEO, Catalytic Foundation

Phil Eastwood added: “We are excited to be partnering with these incredible organisations and look forward to helping them share important social messages leveraging the JCDecaux network. By collaborating with Cure Kids, Kaipātiki Project and Catalytic Foundation, we are committed to working alongside these organisations to foster positive change and address critical issues in our communities.”