JOLT unveils Industry Tech Partnerships
New Zealand’s fast, free Electric Vehicle (EV) charging and Digital Out-of-Home network, JOLT has announced partnerships with renowned Outdoor industry partners, adopting and contributing to best practice as seen in the New Zealand and global Digital Out-of-Home markets.
JOLT has recently become a member of the OOHMAA (Out Of Home Media Association Aotearoa). This partnership is a demonstration of the commitment and the significant DOOH investment JOLT is making in New Zealand. JOLT is onboarding Calibre as its planning and measurement platform, aligning with the industry to deliver uniformed best practice to agencies and brand partners. Complementing Calibre will be JOLT’s unique and valuable 1st party data, providing additional insights on highly conscious, pioneering and engaged audiences.
JOLT is embracing programmatic and campaign verification, working closely with programmatic leaders, Hivestack and Vistar with dedicated inventory set aside to ensure the JOLT network is available programmatically. Third party verification is an important tool to reinforce accountability and transparency to the market on all JOLT assets. JOLT is partnering with Seedooh, Veridooh and OIS to ensure all campaigns are delivered with confidence to media agencies and brand partners.
JOLT’s urban panel network also provides brands with opportunities to create dynamic campaigns with more control and contextual considerations, communicating with precise audiences that the brand wants to target more effectively.
Henry Rowley, JOLT Sales Director says “This is a hugely exciting time for JOLT as we launch a NZ-first, purpose-built network into the market. With EV adoption rapidly increasing across the country, the core mission of the business is establishing a world class public charging service that is conveniently located and affordable - integrating seamlessly into drivers' day-to-day routines. What comes with that is the opportunity to develop a brand new and sustainable Out-of-Home touchpoint that embraces the best of the ever-evolving Digital Out-of-Home landscape; allowing agencies and advertisers to maximise the data and technology available to successfully reach their audiences - whether that is a broadcast roadside audience, EV drivers, location based or contextual placement for sustainability campaigns and messaging”.
Chris Monaghan, JOLT Country Manager says “Brands have already started trading directly on the JOLT network and can now also plan programmatic campaigns from launch, with the first panels launching in the coming weeks. By advertising with JOLT, a brand is helping accelerate the adoption of lower-emission transport and will also have its JOLT media activities verified for its positive contribution to sustainability. JOLT is looking forward to working with media agencies and brand partners, delivering a Digital Out-of-Home network with purpose”.
Following their launch announcement earlier this year, JOLT is due to complete its first EV charger and DOOH installations in the coming weeks.
For any general and advertising enquiries, contact details can be found on the JOLT website: www.joltcharge.co.nz