Assisting and Inspiring great creative

OOHMAA’s members are committed to assisting with and inspiring great creativity.

The team at oOh! are continuously striving to find innovative and creative ways to make Out of Home campaigns come to life, whether that be through their creative oOh! Studio executions, dynamic messaging capabilities, or their growing pDOOH offering aim to bring fun, unique, and engaging campaigns to life.

Look here for some inspiring ways creative teams have turned a simple bus shelter into something truly engaging.

And JCDecaux has developed an AI tool that looks at the visual saliency of the creative; it does not judge the work but predicts where the eye will look and thus whether branding is strong and messaging will be effective. A great way to sensor check if your creative is getting its message through.