Location Matters for Marketing Mix Modelling

NewsResearch & Insights
Written By Natasha O'Connor

Insight from JCDecaux UK and Nielsen proves the crucial role that including location data plays in proving the ROI of media channels in Marketing.

Mix Modelling (MMM). The research shows that Out of Home’s contribution is being undervalued in current models. Adding granular data increases Out of Home’s ROI by 42%, proving its real impact for the first time.

Pease get in touch on UK.Data-Solutions@jcdecaux.com if you have any questions.

Natasha O'Connor
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