OOHMAA Releases Study Findings

One of the key challenges that marketers face is proving the effectiveness of their advertising and the channels they are using.

In a New Zealand first, OOHMAA partnered with Analytic Partners to specifically look at New Zealand's media market and the role Out of Home plays.

The study is the first step in OOHMAA’s journey to illustrate Out of Home's effectiveness and necessity as a channel and it answered three key questions;

• How Out of Home amplifies other media

• How effective Out of Home campaigns are vs those that have no Out of Home

• How creative impacts campaign effectiveness

Looking at a huge number of client studies, Analytic Partners were able to see some real opportunities come clear for Marketers in New Zealand;

• Unlock the significant synergy that Out of Home has with other media channels

• Let the campaign ‘wear in’; the longer the campaign runs, the higher the ROI

• Focus on the creative being used on Out of Home; the potential upside is significant

Full results of the study can be found here.