OOHMAA welcomes two new members to the Association

The team at OOHMAA have had two great news stories in a short time that should be celebrated: VMO and Shout Media have become OOHMAA’s newest members.

Paul Kenny, Founder and Owner of Shout Media, commented, “Shout is excited to join OOHMAA at a time when the category is experiencing strong growth and technology advancements. Given the evolution of Shout in recent years, our involvement with OOMHAA is long overdue, and it will be great to help contribute to the future direction of the industry.”

Paul Kenny, Founder and Owner of Shout Media

Anthony Deeble, HOYTS Group and VMO’s Chief Commercial Officer expressed his enthusiasm for joining OOHMAA, stating, "Joining OOHMAA reflects VMO’s strong commitment to New Zealand’s outdoor advertising industry and our accelerated investment in key growth DOOH segments that will help further evolve the market.”

Paul Butler, Managing Director of VMO, echoed this sentiment: "We're proud to join an organisation that shares our passion for driving the Out of Home industry forward. We look forward to playing an active role in shaping its future."

From L-R: Paul Butler and Anthony Deeble.

"The addition of Shout Media and VMO to OOHMAA is a fantastic way to end the year. With several exciting projects lined up for Q1 and Q2 of 2025, the unique formats offered by these new members will ensure a more comprehensive representation of the market.

As an association, we remain committed to fostering an inclusive industry representing all operators and formats. With 94% of the market now represented, we're making significant strides towards achieving this goal," said Natasha O'Connor, CEO of OOHMAA.

O'Connor concluded, "We warmly welcome Shout Media and VMO to OOHMAA and look forward to their contributions as we continue to build on the momentum of recent years and capitalise on the growth and innovation driving our industry forward."

Shout and VMO join a robust group of existing OOHMAA members, including Ad-Vantage Media, Bekon Media, GO Media, JCDecaux, JOLT, LUMO, Media5, MediaWorks, oOh!media, and VAST.