OOHMAA’s inaugural agency induction

OOHMAA held its first ever OOH agency induction - ‘Out of the office with OOHMAA’ last week, with over 50 agency new-starters.

We started with an OOH 101 deck presented by OOHMAA’s CEO Kath Mitchell, then took everyone OUT on an OOHMAA-branded bus.

A few key points from the presso that really resonated:

• 4 out of 5 Kiwis leave home every single day

• OOH reaches 94% of NZers every month, that’s 3.9M Kiwis•1

• OOH was NZ's fastest-growing local media channel in 2025, exceeding 15% YoY growth•2

• OOH is the only medium that every other medium advertises on

• It's broad. It's unskippable. It builds frequency fast through daily movement, drives action — and amplifies every other channel on the plan

• And with knOOH, it's measurable - in one currency.

REMEMBER, OOH is the only medium you stroll past, but can't scroll past!

Sources:1:knOOH™️AP18+ average monthly reach 2026, across digital and static OOHMAA members inventory. 2:SMI 2025.