QMS NZ launches with Aotearoa’s total out of home solution

QMS New Zealand has now launched into the market unveiling its go-to-market positioning as Aotearoa’s total OOH audience solution, bringing together the scale, breadth and innovation of the country’s largest outdoor media network under a single, unified offering for advertisers and agencies. 

QMS NZ’s network spans nearly 2,000 street furniture panels, more than 280 billboards, over 4,000 transit panels, 82 rail network panels and 36 airport sites. The network covers New Zealand’s three major metro markets – Auckland, Wellington and Christchurch – along with key regional locations across both islands. 

Backed by the operational capability and technology of QMS Australia, QMS NZ is focused on making OOH easier for brands and agencies to plan and buy nationwide. Moving beyond an inventory-led model, the company is championing an audience-first approach – starting with the client’s challenge and delivering a total audience solution across formats that drive reach, impact, or a combination of both. 

QMS National Sales Director, New Zealand, Ben Gibb, said: “QMS NZ represents a step change for OOH in Aotearoa. For the first time, advertisers and agencies have access to a truly integrated, national OOH solution that combines the reach and impact of street furniture, transit, billboards and airport media under one roof. Rather than giving clients a format led answer to their brief, we deliver a total audience solution backed by world class data, innovation and insights – and we do it at a scale that simply wasn’t possible in this market previously.

Instead of talking about formats, we can now talk about journeys – following a commuter across every touchpoint from where they live, work and play and back again. That kind of journey ownership raises our ability to deliver audience solutions through all stages of the sales funnel, elevating the role OOH can play in an omnichannel marketing solution and that’s good for the whole industry.”