Understanding Out of Home & how to maximise creative effectiveness

Out of Home is a rare entity; it’s one of the oldest channels there is, but at the same time, it’s one of the most evolving and innovative channels to plan, buy and create for.

With formats and technology constantly evolving and developing, we’ve curated this presentation to help inform you of all the opportunities Out of Home affords advertisers when in the consideration and planning stages.

In it, you’ll find;

• The current media landscape of Aotearoa

• Formats

• Digital Capabilities

• Programmatic

Out of Home is also the ultimate creative stage, delivering Scale, Impact, Reach, Immediacy and Flexibility, but it does demand the very best from creatives as messages need to be distilled down to their purest form; focused, succinct, and powerful to be easily consumed and digested as audiences go about their everyday life.

A one size fits all approach to Out of Home creative doesn’t unlock the full potential of the creative or the channel, as each format has a unique set of strengths and is consumed in different ways. We’ve put together a creative best practice guide that looks at;

• How formats are consumed

• Creative consideration by format

• How to use technology and innovation to amplify your campaign

• Showcase the best local and international creative

Please note the Out of Home 101 presentation has considerably more information behind each slide. To get the most from it, we recommend having it presented to you; please reach out to Natasha to organise a time that suits you and/or your team.