VAST puts Kiwi music up in lights across Aotearoa

Independent Kiwi-owned media company VAST Billboards is putting its belief that “local matters” up in lights this NZ Music Month, donating digital billboard space nationwide to support Kiwi artists and bands across Aotearoa.

Throughout May, local artists have appeared on 36 digital billboards across 12 regions around the country, giving Kiwi music real-world visibility at scale during one of New Zealand’s most important cultural moments.

The campaign is expected to deliver more than 615,000 billboard plays and 5.2 million impressions nationwide, supporting both emerging and established artists while showcasing how digital out-of-home can help champion local creativity and community connection. 

Known for its strong regional footprint and proudly independent approach, VAST says the initiative reflects the company’s broader commitment to backing local communities, creativity and the stories that make New Zealand unique.