Out of Home Never Looked So Good - October
Our monthly celebration of bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.
We had another month where we were spoilt for choice by the amount of brilliant creative coming out of Aotearoa, so please enjoy the examples we’ve chosen locally and internationally who we felt best used Out of Home static and digital formats to deliver some genuinely eye-catching campaigns.
We would love to see your genius at work; send us your campaign.
QANTAS
Aotearoa: A slice of the Big Apple on the streets of Aotearoa! 🍎 This first-of-its-kind special build promoted Qantas Airline's x4 direct flights per week from Auckland to New York City, by recreating the feeling of overlooking the cityscape
Media: OMD Aotearoa
Creative: Dentsu Creative Aotearoa
Out of Home Format: Street Furniture Special Build
FISHERMAN’S FRIEND
Aotearoa: The creative team for Fisherman’s Friend obviously understand the power of using contextually relevant and humorous creative. Running across MediaWorks Transit Hub portfolio, this campaign is eye catching and would have given many commuters a good giggle as they went about their day.
Creative: Calibre & Candor!
Out of Home Format: MediaWorks Transit Hub
THE ELECTORAL COMMISSION
Aotearoa: The Electoral Commission used 3DOOH to encourage commuters to vote in the general election - with the well-known 'Orange Guy & Pup' - running across both Auckland's Newmarket Station & Wellington Airport
Out of Home Format: MediaWorks Transit Hub and Wellington Airport Billboard
ORBIT REMIT
Aotearoa: Orbit Remit, The Media Lab & LUMO have utilised Dynamic Creative Optimisation and live exchange rates to display the amount of Indian Rupee and Indonesian Pesos against the NZD converted at the current rate. Furthermore, a Custom Event trigger was also integrated into the campaign, ensuring that the advertisement is only displayed when the exchange rate of the NZ Dollar is most favourable against the Rupee and Pesos.
Media Agency: The Media Lab
Out of Home Format: LUMO Digital Billboards
MAZDA
Aotearoa: Mazda took full ownership of Wellington Airport dazzling with a 3DOOH and interactive car display to showcase their partnership with WOW and also the latest model Mazda CX-60.
Out of Home Format: MediaWorks 3DOOH Airport Billboard
GUINNESS
Australia: In the recent Rugby World Cup quarter-final, New Zealand’s All Blacks were going up against Ireland - a country synonymous with an all-black beer…the team at Thinkerbell couldn’t help themselves and the result was this beautiful, tongue-in-cheek ad.
The ad plays on Guinness’ 263-year history of brewing dark beer and leverages its ties with rugby. The creative ran across Out of Home in the lead-up to the Rugby World Cup quarter-finals.
Agency: Thinkerbell Australia
Out of Home Format: Multiple
WORLD MENOPAUSE DAY
Aotearoa: On a mission to make menopause a stage that everyone knows about, two Gen X campaigners have taken a series of Out of Home ads to the streets via Lock Docks and oOoh!media NZ in time for World Menopause Day on October 18, 2023.
Not wanting to wait the two to four years that it may have taken to get a publicly funded campaign up and running, Menopause advocate Sarah Connor partnered with brand strategist and creative Helen Milner to launch their own campaign that draws attention to this often very disruptive life change that approx 50% of the world population goes through at some stage in their lives.
Creative: Helen Milner
Out of Home Format: Locky Docks and oOh! Retail
STEINLAGER
Aotearoa: As the nation got behind the All Blacks for the final on Sunday, Steinlager, an official All Blacks partner, has launched its 'Unconditional' campaign - this campaign shines a light on fans who have stood the test of time and showcases their unwavering support for our national team in unique ways. Sadly the result of the game wasn’t as good as this creative.
Media Agency: Essence Mediacom
Creative Agency: DDB
Out of Home Format: jCDecaux Large Format
