Out of Home Never Looked So Good - November
Our monthly celebration of bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.
We hope you enjoy the examples we’ve chosen locally and internationally, who we felt best used Out of Home static and digital formats to deliver some genuinely eye-catching campaigns. Maybe one of these will be the catalyst for your next great creative idea.
We would love to see your genius at work; send us your campaign.
BURGER KING
Aotearoa: Burger King transformed oOh! shelters in Auckland and Christchurch into a maple forest setting with faux log seating and faux maple leaves lining the shelter ceiling for a unique and creative promotion of their new offering.
Media Agency: MBM
Creative Agency: Pitchblack Partners
Out of Home Format: Street Furniture Special Build
PLAYSTATION
Aotearoa: PlayStation sure knows how to make Spidey fans happy! To celebrate the release of Marvel's Spider-Man 2, they set up a vibrant pop-up comic book store at Auckland Transport's Britomart Station. Visitors could experience the game's stunning visuals and immersive gameplay on-site, register to go into the draw to win a PS5 and grab a special edition Marvel’s Spider-Man 2 prequel comic book.
Not content with just that, PlayStation dominated Britomart with their advertising across the station - to make sure they left a lasting impression.
Media Agency: EssenceMediaCom
Out of Home Format: Playstation Activation - Britomart
COLDPLAY
Aotearoa: Using multi-formats to increase campaign awareness is an effective tactic, and this very cool execution in Cuba St, Wellington, is a great example of a client achieving this.
Promoters of the Cold Play concert ensured audiences noticed this event by extending their Digital Out of Home (DOOH) with a Wallscape takeover, creating a truly eye-catching campaign.
Media Agency: Werk Agency
Out of Home Format: Wallscape Takeover - Shout Media and Digital Billboards - Bekon
CADBURY
UK: Cadbury and its global agency VCCP London recently launched a new campaign to announce the return of Cadbury Dairy Milk Coins in time for Christmas. To kick off the campaign, Cadbury & VCCP London unveiled a special build billboard in Leeds, created by brand experience agency Energy, which features a poster that Cadbury just couldn't stop adding decorations to. Premature Christmas excitement spills out of the poster as baubles and fairy lights take over the whole building
Advertising Agency: VCCP London
Brand Experience Agency: Energy
Out of Home Format: Billboard Special Build
WELLINGTON CITY MISSION - WHAKAMARU
Aotearoa: Campaign: Whakamaru
This special build wall, situated on Oriental Parade shelter was filled with keys to Whakamaru (housing for the homeless) to drive awareness and donations. The keys are specially designed with the teeth creating the Wellington city skyline.
Media Agency: OMD
Creative Agency: Special
Out of Home Format: Steet Furniture Special Build
SPEIGHT’S
Aotearoa: Speight’s, in collaboration with LUMO, Adtrek and EssenceMediacom, is celebrating Kiwi’s thirst for trivia with a first-of-its-kind dynamic Digital Out of Home (DOOH) solution designed to test the knowledge of commuters nationwide.
Making clever use of LUMO’s 16-second ad play length, a self-served dynamic creative solution using Adtrek’s adCMS product has taken the questions and answers commonly found under the bottle caps of the iconic Kiwi beer and displayed them across the digital billboard network.
Media Agency: EssenceMediacom
Out of Home Format: Digital Large Format Billboards - LUMO
COUNTDOWN
Aotearoa: During Black Friday week, Countdown ran a dynamic countdown campaign nationally with creative that was a mix of the countdown (counting down until midnight Sunday when the sale ended) and then displaying some of the specials for Black Friday week - D4 ran the dynamic piece.
Media Agency: Dentsu Aotearoa
Out of Home Format: Large Format Digital Billboards
HONDA
Aotearoa: Honda has launched a striking campaign across the triple site on The Strand Overbridge in Parnell, Auckland. The use of multiple classic panels delivers impact along this busy arterial road, accessing the Southern, Northern, and North Western Motorways. This execution demonstrates the power of Classic Large Format and how it can be both innovative and effective for brands in the hands of a great creative team.
Media Agency: Wavemaker
Creative Agency: Rainger & Rolfe
Out of Home Format: Classic Large Format Billboards
PIZZA HUT
Aotearoa: Getting us in the festive mood and making us hungry is this cracker of a campaign from Pizza Hut. With original artwork supplied by Dentsu Creative, the in-house designer at GO Media worked their magic and developed this 3D version.
Media Agency: PHD Aotearoa
Creative Agency: Dentsu Creative Aotearoa
Out of Home Format: Large Format Digital Out of Home Billboards
AUT
Aotearoa: To promote their 2023 showcase, AUT has been ‘invitising’ the industry to the 2023 End of Year Showcase with invites disguised as recent campaigns from local agencies.
The invites included billboards and posters for Lotto, Briscoes, Skinny, Fire and Emergency NZ, Griffin’s, Hell Pizza, 2degrees, Chorus, Blind Low Vision NZ, Kathmandu, TAB, ASB, Powershop, Genesis, and Movember and were so good one marketer raised their concern that customers might be confused by the billboards.
Creative: AUT Students and Lecturers
Out of Home Format: Large Format Digital Billboards
VARIOUS
Aotearoa: Here we showcase clients effectively using In-Store Retail formats like Delivereasy’s programmatic campaign, Lynx-Day’s targeted programmatic, Pop Tarts - contextual targeted campaign and State Insurance using contextually relevant messaging.
Out of Home Format: Retail - In Store
