Out of Home Never Looked So Good - April

Each month, we celebrate the bold creatives and clients from Aotearoa and around the world who have embraced and amplified the potential of Out of Home advertising through their attention-grabbing campaigns.

We hope you'll find inspiration in the examples we've handpicked, both locally and internationally, demonstrating how classic and digital Out of Home formats have been ingeniously utilised to deliver truly captivating campaigns. Perhaps one of these will ignite your next brilliant creative idea.

We're excited to see your creativity in action. Feel free to share your campaign with us or directly enter it into our OOHMAA Awards - The Speccies - Q2 entries open on 17th June 2024.

KFC

Aotearoa:  The Gravy Train – KFC’s first-ever themed train delivery service in celebration of their partnership with the Blues – offers a free-on-board experience open to anyone with a ticket to the Blues vs Force game travelling to Eden Park ahead of the match on Friday, April 5th. The Gravy Train experience is open to anyone with a Blues ticket travelling to Eden Park on match day.

Media Agency: PHD Media

Creative & PR Agency: Special PR

Out of Home Format: MediaWorks multi formats

McDONALD’S

Aotearoa:  McDonald’s NZ, DDB Group Aotearoa and OMD New Zealand joined forces with LUMO to hack their network of digital billboards by utilising a media space that was hiding in plain sight all along – the little screen at the bottom of every digital billboard that displays the LUMO logo.

The challenge from Macca’s to the team at DDB was to create a campaign that gets Kiwis adding more to their meals, in a way that resonated with McDonald’s fans.

Says Gary Steele, chief creative officer at DDB Group Aotearoa: “Stand at the counter of your local Macca’s and you’ll hear a chorus of customers saying ‘aaaaaaaaaand aaaaa….’ as they stare up at the menu board and decide which little treat to add to their go-to order. That was the very human moment that got us excited.” And Macca’s Ad-Ons was born.

Media Agency: OMD

Creative Agency: DDB Group Aotearoa

Out of Home Format: Large Format Digital Billboards

SINGAPORE AIRLINES

Aotearoa: oOh!media New Zealand, Rocket Media and Singapore Airlines came together to bring a slice of Singapore to Auckland’s CBD, with a full shelter takeover. Transforming the Britomart bus shelter on Commerce St into a sea of colour with a Singaporean-styled roof garden; this special build is the first of its kind, with Large Format wraps that are backlit and illuminate at night, along with three roof extensions and a floor decal, which is sure to grab the attention of commuters

Media Agency: Rocket

Out of Home Format: Street Furniture Special Build

EMERGE

Aotearoa: As a new-to-market launch, Emerge wanted to make as much of an impact as possible which they achieved with a Britomart Takeover and full Bus wraps

Direct Client

Out of Home Format: Britomart Takeover, DD Full Wrap, Single Decker Full Wrap

PRIME VIDEO & AMAZON STUDIOS - FALLOUT

Aotearoa: The famous video game to Prime Video’s TV adaptation of ‘Fallout’ had a clear objective and challenge; play with the heritage but don’t pigeonhole as “only for gamers”.  Out of Home was a fundamental channel to immerse audiences in the chaos, entertainment, vibrancy, and bombastic world of this anticipated release. A vault-style takeover of Wellington’s train-to-bus station underpass transported pedestrians to the vaults seen in the series, with supporting formats in the market that helped position the series as one of Prime Video’s tentpole releases of the year.

Media Agencies: Rufus, powered by Initiative & Billie Media

Creative Agency: Mediabrands Content Studio

Out of Home format: Multiple formats 

KELLY TALTON’S

Aotearoa: Together, with Auckland Transport and SEA LIFE Kelly Tarlton’s we’ve created a special build opposite the aquarium to promote public transport options. With the campaign, AT aims to make public transport top of mind for visitors, emphasising its convenience and how it can enhance the experience

Media Agency: MBM

Out of Home format: Street Furniture Special Build

MITSUBISHI ELECTRIC

Aotearoa: Mitsubishi Electric teamed up with Hemisphere to deliver an Out of Home campaign that showed consumers the temperature in real-time so they could remotely adjust their home’s temperature accordingly.

Media Agency: Hemisphere Media

Creative Agency: Hemisphere

Out of Home Format: Digital Large Format

SPEC SAVERS

Scotland: Specsavers’ latest Out of Home stunt in Edinburgh doesn’t even need to feature their tagline. Scots walking along Edinburgh’s Castle Street, were stunned as they saw a Specsavers’ branded van, with its butt suspended in the air by a bollard. Beside it, a perfectly placed red sign warning ‘CAUTION. AUTOMATIC BOLLARDS IN OPERATION. NO PARKING’. This stunt is the newest addition to Specsavers latest ‘Should’ve Gone to Specsavers’ (SGTS) campaign that’s been live since February 2024.

Media agency: Manning Gottlieb

Creative Agency: Specsavers in-house creative team

Out of Home Format: Stunt