Out of Home Never Looked So Good - May

Each month, we celebrate the bold creatives and clients from Aotearoa and around the world who have embraced and amplified the potential of Out of Home advertising through their attention-grabbing campaigns.

We hope you'll find inspiration in the examples we've handpicked, both locally and internationally, demonstrating how classic and digital Out of Home formats have been ingeniously utilised to deliver truly captivating campaigns. Perhaps one of these will ignite your next brilliant creative idea.

We're excited to see your creativity in action. Feel free to share your campaign with us or directly enter it into our OOHMAA Awards - The Speccies - Q2 entries open on 17th June 2024.

SOUTHERN CROSS TRAVEL INSURANCE

Aotearoa:  Across three unique oOh!media special builds in Auckland throughout April & May, Southern Cross Travel Insurance invites people to dream about their next holiday and reminds them of the importance of travel insurance.

 Media Agency: Spark Foundry

Creative Agency: Havas

Out of Home Format: Street Furniture Special Build

NZ RUGBY

Aotearoa: NZ Rugby, in support of the All Blacks and their upcoming games, joined with GO Media to create a live ticket tracker that shows how many tickets have been sold so far (live feed created by Adtrek). 

Media Agency: OMD

Creative Agency: In House

Out of Home Format: Large Format Digital Billboard

AUCKLAND COUNCIL

Aotearoa:  Auckland Council used the capabilities of Programmatic Out of Home to activate their Rubbish Fires campaign in a contextually relevant and impactful way by only bidding on screens the night before/morning of each suburb’s rubbish day. By doing this, AC ensured they were speaking to audiences when putting the rubbish out was front of mind, to remind our communities to check before they chuck electrical items, and keep them out of their rubbish or recycling bins, as these can catch fire. This approach clearly stands out as a great way to maximise efficiency and effectiveness in OOH activation and reduce potential budget wastage. Equally, Auckland Council made great use of oOh!’s unrivalled reach and coverage. With a vast network of over 150 programmatically enabled Street Furniture screens across wider Auckland, the client ensured their message remained contextually relevant across nearly 60 unique suburbs.

Media Agency: MBM

Creative Agency: In House - Auckland Council Group

Out of Home Format: Street Furniture Live and Classic

TOURISM FIJI

Aotearoa: With the temperature dipping outside, Tourism Fiji are bringing the heat and holiday vibes to Britomart Station with this stunning station takeover. Visitors were enticed with the beautiful blue hues of Fiji as they went about their daily journeys. The commute definitely looks a little different in Fiji - it might be time to start locking in those winter getaways to the place where happiness comes naturally. 

Agency: Havas

Out of Home Format: Multi Format - Britomart Takeover

AUCKLAND CITY MISSION - HOMELESS NOT HOPELESS

Aotearoa:  Auckland City Mission’s “Homeless not Hopeless” campaign, highlighting the stories of those who have experience homelessness, has been elevated by LUMO. The campaign features courageous individuals like Kevin, whose faces and stories are displayed on billboards across Auckland, bringing visibility to their journeys and resilience. Through the “Homeless not Hopeless” campaign, Kevin’s story is now showcased on LUMO billboards. Seeing his name in lights has been a proud moment for Kevin, symbolising recognition and hope. Auckland City Mission thanks LUMO for their support in highlighting these powerful stories, proving that those who are homeless are not hopeless.

Media Agency: Direct Client

Out of Home Format: Multi Format - Britomart Takeover

LION - HAHN

Australia:  As golf fans descended on Adelaide for the LIV Golf Tournament, Hahn ran a string of Out of Home creative between the airport and the Grange Golf Club, making Hahn unmissable to golf fans travelling to the event. The campaign included a special build which featured a rolling, contoured design, two lengths of grass and a three-dimentional hole, flag and bottle.

Media Agency: Thinkerbell

Out of Home Format: Large Format Billboards