Out of Home Never Looked So Good - September
Each month, we celebrate the bold creatives and clients from Aotearoa and around the world who have embraced and amplified the potential of Out of Home advertising through their attention-grabbing campaigns.
We hope you'll find inspiration in the examples we've handpicked, both locally and internationally, demonstrating how classic and digital Out of Home formats have been ingeniously utilised to deliver truly captivating campaigns. Perhaps one of these will ignite your next brilliant creative idea.
Think your campaign deserves a Speccie spotlight? Share it with us or enter it directly into the OOHMAA Awards, Q3 entries are open until 8 October 2024! Let's see what brilliance you can bring to the table!
WHANAU ORA COMMISSIONING AGENCY - REAL TIME REO
Aotearoa: In celebration of Te Wiki o te Reo Māori (Māori Language Week), Whānau Ora launched its Out of Home campaign, ‘Real-Time Reo’.
Designed to bring the beauty and importance of te reo Māori into everyday life through an interactive, dynamic platform, heralding a new era for the revitalisation and learning of te reo Māori.
Real Time Reo centers on a custom-built, real-time dashboard that is able to adapt instantly, Te reo Māori phrases and translations within meaningful contexts. Leveraging live data, the platform responds to an array of environmental and social factors—such as weather conditions, the time of day, major sporting events, and breaking news—transforming ordinary moments into accessible te reo Māori learning experiences.
The strength of ‘Real Time Reo’ lies in its fluidity and connection to the climate around us. Whether it's a warm, sunny afternoon at the beach, a crisp, chilly morning on the way to work, or the anticipation of a high-stakes rugby match, the campaign evolves with the moment, offering selected Māori phrases that align with the current environment and resonate with the audience.
This campaign transformed public spaces into vibrant, interactive classrooms, cultivating a deeper sense of connection to te reo Māori across Aotearoa. From large-scale digital billboards to transit displays in busy urban centers, ‘Reo Time Reo’ offers an opportunity to engage with and appreciate the richness of the language in real-time. The platform's adaptability makes it accessible to people of all ages and backgrounds—whether fluent speakers or those just beginning their Te reo journey
Out of Home Format: Large format billboards
FONTERRA - ANCHOR
Aotearoa: Anchor's new campaign to show real milk is real good has just landed. Too many New Zealanders are only drinking milk in tea or using it on cereal. This campaign is to remind people how awesome milk is and more bring back drinking milk by the glass. There is no one that couldn’t use some of milk’s amazing nutrition, so this national campaign celebrates a host of ages and stages who all think real milk is real good.
Creative Agency: TBWA
Media Agency: EssenceMediacom
Out of Home Format: Large format billboards and Street Furniture
TIMBERLAND
Aotearoa: With the help of JCDecaux premium digital billboards Timberland has unveiled its global ICONIC campaign, starring four originals who redefine fearless style: Naomi Campbell, Teddy Swims, Slawn and Kai-Isaiah Jamal.
Captured by famed photographer, Jamie Morgan, the ICONIC campaign shines a light on the spirit of fearlessness, empowerment, and bold self-expression that defines each of these influential figures.
Like The Original Yellow Boot, each person in the campaign is timeless, authentic, and above all, original.
Out of Home Format: Large format billboards
SUBWAY
Aotearoa: Often keeping it simple is the way to go for effective, memorable creative. And Subway® New Zealand has done just that with its super simple creative with its the countdown to the return of SubDog. 🌭
The SubDog campaign started as a tiny emoji, but it didn’t stay small for long; the launch phase of the new SubDog is now in full swing showing the new hot dog larger than life, taking advantage of impact delivered through large format Out of Home
Seeing visually stimulating images of food is known to increase the amount of the hormone ghrelin in the blood, so the bigger the better for creating a craving!
Media Agency: Spark Foundry
Out of Home Format: Large Format Billboards
TELSTRA
Australia: The Australian Telco company used beautifully crafted Out of Home ads to introduce its new ‘Wherever we go’ messaging. An epic Out of Home campaign, which is on display across almost 3,000 sites. It includes a series of painted wall murals and special builds featuring graphic illustrations by Ben Hasler that have been painstakingly recreated in layers of paper by artist Kyle Bean and photographer Carl Kleiner.
The campaign marks an intentional shift away from Telstra’s previous corporate image, with the hope that it will be the start of a more contemporary and playful chapter for the brand.
Agency: Bear Meets Eagle on Fire with + 61
Out of Home Format: Multi Format
HUMMINGBIRD COFFEE
Aotearoa: Hummingbird coffee has used the JCDecaux network to tease Auckland and Christchurch to built up interest, curiosity and build hype for their new campaign hashtag#LittleThingsMatter.
The campaign has since revealed itself with the key message: Does good coffee taste better – highlighting their commitment to social good.
Media Agency: Havas
Out of Home Format: Large Format Billboards
KFC
Aotearoa: Hot & Spicy’s highly-anticipated return to KFC in New Zealand was easily this year’s hottest comeback. To make sure everyone knew exactly how hot it was, digital placement usually reserved for live weather temperature instead showed the actual temperature of the freshly cooked Hot & Spicy chicken, as if it was heating up the billboard.
Agency: Stanley St
Out of Home Format: Large Format Digital Billboards
MENTAL HEALTH AWARENESS WEEK
Aotearoa: Mental Health Awareness Week - 23-29 September 2024 was another success with OOHMAA members oOh!, JCDecaux and LUMO supporting this worthy cause.
This year's theme was all about celebrating the power of community in uplifting our collective wellbeing. Mental Health Awareness Week aims to encourage conversations, reduce stigma, and promote the importance of mental health for everyone.
Throughout the week, Out of Home operators displayed messages that inspire connection and highlight resources available to those in need.
Out of Home Format: Large Format Digital Billboards and Street Furniture
NIVEA
Australia: Through a collaboration with OMD Australia and JCDecaux, Nivea add spangles, handy dispensers and free NIVEA creme to bus shelters, transforming consumers commute into a daily skincare oasis
Media Agency: OMD Australia
Out of Home Format: Street Furniture Special Build
