Out of Home Never Looked So Good - November

Each month, we celebrate the bold creatives and clients from Aotearoa and around the world who have embraced and amplified the potential of Out of Home advertising through their attention-grabbing campaigns.

We hope you'll find inspiration in the examples we've handpicked, both locally and internationally, demonstrating how classic and digital Out of Home formats have been ingeniously utilised to deliver truly captivating campaigns. Perhaps one of these will ignite your next brilliant creative idea.

Don't forget to enter the Q4 OOHMAA Awards! If your campaign stood out and ran between October and December 2024, submit your entry here before January 20th.

Coca-Cola

Aotearoa: Showing how impactful 3D anamorphic can be is Coca-Cola’s latest Zero Sugar campaign on The Sylvia!

Creative Agency: Ogilvy NZ

Media Agency: EssenceMediacom

Out of Home Format: 3D Billboard

MERCURY NZ

Aotearoa:  Mercury NZ and FCB Aotearoa kicked off a fresh brand campaign titled Bring the Buzz, with the goal to get people excited about the things that Mercury offers because when you bring these things together, exciting things happen. People go all-in on enjoying the things they love. They make music. They cook up a storm. They connect with whānau. They do more of the stuff that gives them a buzz.

Creative Agency: FCB Aotearoa

Out of Home Format: Large-format billboards + Street Furniture

KALO

Aotearoa:  To support the launch of their new yogurt flavour, Kalo, MBM and Shout Media used 100% SOV site takeovers and custom-built giant yogurt pots.

The aim was to create talkability via the eye catching special build featuring the giant pots alongside the sampling. Shout Media used their inhouse sampling team to roll out the activation at multiple locations across two weeks

Media Agency: MBM

Out of Home Format: Street Poster Takeovers + sampling

SPECSAVERS

Aotearoa: The latest eye-catching (pun fully intended) campaign from Specsavers has hit the streets—literally—with bold bus wraps you couldn’t miss even if you left your glasses at home. "Should’ve gone to Specsavers"? Not this time—you’ll see this one coming a mile away!

Agency: Group M

Out of Home Format: Bus Wrap

TIP TOP - FRUJU

Aotearoa: Running from 25 November through to the end of December, this stunning campaign features 50 meters of vibrant, fresh fruit showcasing the delicious new Fruju mini range. Paired with bold large-format billboards, it’s an unmissable, eye-catching campaign!

Agency: MBM

Out of Home Format: Mural + Large Format Digital Billboards

THE KRAFT HEINZ COMPANY

International: Heinz has launched an outdoor advertising campaign that has captured the attention of Marvel fans and food lovers alike. In a bold and creative move, the new Heinz ad takes over the “Deadpool & Wolverine” trailer to highlight the duo’s resemblance to ketchup and mustard bottles.

Creative Agency: Rethink

Out of Home Format: Large Format Billboards

NIKE

USA: Nike, known for its unwavering focus on inspiration and achievement, has launched a new Out of Home campaign in New York City to celebrate and motivate the 50,000 runners participating in the city’s iconic marathon. As usual, the brand has transformed the streets into a space where endurance and the passion for running meet messages that deeply resonate with athletes and New Yorkers alike.

The campaign unfolds in various formats: billboards marking the way through iconic spots, strategically placed signs to capture the attention of both pedestrians and runners and indoor digital screens providing an immersive experience at metro stations and busy hubs. The phrases, filled with humour and realism, encapsulate the essence of running: "Running is awful I love it," "Only 23 1 mile runs left," "If you don’t hate running a little, you don’t love running enough," "The hardest line to cross is the starting line" and "Finally tourists willing to pick up their pace". Each message motivates and challenges runners to conquer each mile with determination, turning exhaustion into a badge of shared passion.

Nike has made these Out of Home campaigns a tradition in the most prestigious marathons around the world. Their goal is to create an emotional connection that goes beyond sport, engaging both runners and the general public. With phrases that capture the highs and lows of the race, Nike reminds participants that they are not alone on their journey to the finish line; they are part of a community that values every step, every breath and every moment of personal triumph.

Out of Home Formats: Multiple formats

CRISIS CENTER OF TAMPA BAY

USA:  A very clever way to tie in the impact of a natural disaster with a solution/offer to help. Following Hurricane Milton, the Crisis Center of Tampa Bay used “broken” billboards to capture attention and emphasise their message.

Out of Home Format: Large-format billboards