Out of Home Never Looked So Good - Dec/Jan
Each month, we celebrate the bold creatives and clients from Aotearoa and around the world who have embraced and amplified the potential of Out of Home advertising through their attention-grabbing campaigns.
We hope you'll find inspiration in the examples we've handpicked, both locally and internationally, demonstrating how classic and digital Out of Home formats have been ingeniously utilised to deliver truly captivating campaigns. Perhaps one of these will ignite your next brilliant creative idea.
Don't forget to enter the Q4 OOHMAA Awards! If your campaign stood out and ran between October and December 2024, submit your entry here before February 11th.
NATIONAL CYBER SECURITY CENTRE
Aotearoa: Dynamic billboards showcasing the realtime reality of scammers in NZ. The campaign was inspired by $3.8 million. That’s the amount New Zealanders unwittingly give to cyber scammers every single week. And they take it from us by preying on our kindness and generosity.
Throughout Cyber Smart Week, NCSC showcased a live dynamic $ ticker that counts up how much money is being lost in real-time. With every billboard rotation, the number grows, showing the impact of online scams right before their eyes.
Creative Agency: Special NZ
Media Agency: MBM
Out of Home Format: Large Format Digital Billboard
BARGAIN BOX
Aotearoa: Kiwi meal kit company Bargain Box by My Food Bag has officially launched the ‘Crowdometer’ campaign. This clever digital Out of Home (DOOH) initiative blends technology, creativity, and a pinch of wit to remind New Zealanders there’s a smarter, stress-free way to sort dinner.
Developed in collaboration with independent creative agency Yarn and DOOH Software & Creative Studio, Latch, the Crowdometer tackles a universal Kiwi pain point: the stress of supermarket shopping.
LUMO's digital billboards display live updates of supermarket crowd levels, offering shoppers en route a timely reminder to skip the chaos and opt for fresh, pre-portioned meal kits delivered to their door. Using real-time Google Maps data and proximity targeting, the Crowdometer triggers Dynamic Creative Optimisation (DCO) when supermarkets are busiest.
Creative Agency: Yarn
Out of Home Format: Large Format Digital Billboard
AUCKLAND TRANSPORT
Aotearoa: AT ‘Jingle Bells’ – Bringing Holiday Magic to Auckland’s Streets. The campaign tackled a major seasonal pain point—nightmare mall parking—by positioning public transport as the stress-free solution for holiday shoppers.
During the previous Christmas season, Auckland malls faced unprecedented congestion, with parking wait times stretching up to three hours. Recognising this frustration, the campaign aimed to shift commuter behavior by encouraging them to avoid the ‘parking nightmare before Christmas’ and instead enjoy a seamless shopping experience via AT services.
The core message was simple and relatable: “Spend your time in the mall, not the carpark.”
In a media-first execution, AT fully wrapped the Jingle Bell Bus inside and out, featuring: A first-of-its-kind ceiling-to-seat wrap to immerse commuters in festive cheer and a bespoke singing bus stop activation in Newmarket, where shoppers could press a button to hear a reworded Christmas classic.
Creative Agency: Federation
Media Agency: MBM
Out of Home Format: Bus and Street Furniture
PETERS ICE CREAM
Australia: The very creative team at Sickdogwolfmand in Australia have recently run a 20+ contextual and location-based Out of Home campaign with a few custom 'saucy' and special builds for good measures - all part of Peters Ice Cream Drumstick 'Classic' eye-catching launch.
Creative Agency: Sickdogwolfman
Out of Home Format: Multi Format
BRITANNIA
India: Britannia, one of India’s largest FMCG advertisers, has reimagined outdoor advertising with its ‘Nature Shapes Britannia’ campaign by Talented India. Highlighting the brand's long-standing commitment to sustainability, the campaign uses billboards that adapt to the shapes of surrounding trees, visually and metaphorically emphasising Britannia’s ethos of working with nature rather than against it. Each billboard features messaging on Britannia’s ESG progress, from plastic neutrality and waste management to water stewardship and energy efficiency, while the trees dictate the art direction, making the brand name bend, curve, or bounce to reflect the adaptive mindset needed for true sustainability.
Creative Agency: Talented India
Out of Home Format: Large Format Classic Billboards
