A-Malfy Coast meets Oriental Parade with oOh!’s special build

oOh! Studio is transporting commuters to the Amalfi Coast with a special build, heroing Pernod Ricard’s, Malfy Gin.

This eye-catching and unique build has transformed the lightbox into an Italian-inspired balustrade plinth to display Malfy Gin bottles, showcasing the stunning Oriental Bay scenery in the background. 

The tropical build will be giving members of the Wellington public a slice of paradise for the next few weeks, and a sense of escape whilst commuting each day. The build features bright colourful decals and wraps to bring a hint of European summer and effortless Italian lifestyle to Wellington’s shoreline. 

The fun idea was crafted up by the oOh! Studio team to showcase how alcohol brands can be executed through street furniture.

oOh!media NZ’s Head of Sales, Ben Gibb says: “The oOh! Studio team have once again showcased their diverse skillset and with this eye-catching build. After the year Kiwis have had, transporting them to the Amalfi Coast for a few moments each day will be a welcome relief.” 

oOh! Studio have recently been putting a strong focus on special builds for alcohol brands to showcase the wide range of creative out-of-home projects that can be executed. These executions range from shelter wraps (known as Panoramas and Superamas) to full shelter takeovers using Special Builds, Creative Decals, Sound and Motion-Sense activations. When booking a Panorama or Special Build, advertisers have 100 percent share of voice on the shelter. 

The special build will be live until 20 December 2021 and can be found on Wellington’s Oriental Parade.