Social Media is a Highly Effective Amplifier of Out of Home Advertising Campaigns - Especially For Younger Generations

Out of Home (OOH) advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a new consumer survey. More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and the vast majority – 91 percent of Gen Zers and 82 percent of Millennials – say they would reshare OOH ads on social.

These are key findings from "OOH Media Opportunities: Consumer Insights and Intent - Early 2022," a new research report from the Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH media ecosystem, conducted in partnership with The Harris Poll.