A stunning start to 2023 for the Out of Home Industry

The Out of Home Media Association Aotearoa (OOHMAA) today announced that its Q1 2023 revenue was up 10% year-on-year (YOY), at $37.5m, delivering its best Q1 results to date.

Digital Out of Home's (DOOH) contribution accounts for nearly 75% of Q1 total revenue ($27.7m), up 2% points YOY. Programmatic Digital Out of Home (pDOOH) has experienced a significant increase in its share in Q1, up 10% YOY delivering  $2.66m in revenue and demonstrating the rapid adoption of pDOOH by Aotearoa's advertisers.

Natasha O'Connor, OOHMAA CEO, says, "We've experienced a successful start to 2023 with both substantial growth in revenue and in OOHMAA's membership with us welcoming LUMO, GO Media and HYPER to our team of experienced and passionate members who now represent 90% of Aotearoa's Out of Home market.”

"Having a united industry focused on driving growth and innovation in our industry will put us in a strong position to achieve our goal of realising Out of Home’s full potential", concludes O'Connor.