As the cost of living bites, necessity is driving consumer spending reveals JCDecaux’s latest study

As the cost of living rises and household budgets are put under pressure, we all are scrutinising our FMCG spending.

Recently JCDecaux released the results of their 'shopping list status; an IRIS audience research study that revealed while Kiwis are actively cutting back and paying close attention to what goes onto their grocery trolleys, there are some interesting insights into consumers' perceptions on what is a necessity and what is a luxury and how consumers personally justify brand purchases as necessary.

The results of this study can be found here.