Out of Home Never Looked So Good - July
Our monthly celebration of bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.
We have some wonderful Aotearoa examples of creatives effectively using static and digital formats as well as some truly eye-catching international campaigns.
We would love to see your genius at work; send us your campaign.
Starbucks
UK - Using the heatwave hitting the UK to ignite their creative flame the teams at Havas Media UK and Grand Visual developed a temperature-triggered digital out of home campaign for Starbucks.
The campaign reminds audiences to “keep it cool, keep it classic” with creative that activates when the temperature tops 27 degrees Celsius.
Out of Home: Clear Channel UK
Suntory - BOSS Coffee
Aotearoa - oOh!media, Suntory BOSS Coffee and OMD bought a slice of Shibuya to the streets of Auckland with an iconic Japanese vending machine full shelter takeover on Queen Street to bring attention to the ultimate ‘Worker’s Buddy’, Suntory BOSS Coffee. Paired with live sampling and eye-catching roof design, this build grabbed the attention of commuters.
With the goal in mind to lend commuters a helping hand to get them through the day, the full shelter takeover has a sampling shelf that encouraged by-passers to grab a Suntory BOSS Coffee and try the no.1 coffee in a can in Japan for themselves. To further ensure the product is being trialled en masse, brand ambassadors also took to the streets of Auckland to hand out the product.
Marketing Manager at Frucor Suntory Shana Khan adds, “Working with the oOh! Studio team to create this unique special build featuring Japanese imagery, paired with sampling of the product has been a great way for us to highlight Suntory BOSS Coffee in an authentic way that showcases our Japanese heritage and the ‘Worker’s Buddy’ theme.”
Cadbury - Dairy Milk
UK - the latest campaign from Cadbury and their agency partner VCCP is a stunning example of how to maximise the impact and effectiveness of Out of Home.
Cadbury is putting taste buds to the test with an integrated advertising campaign that purposefully ‘glitches’ to keep the new flavours under wraps – for now.
The campaign deliberately obscures the Mystery Bar flavours to drive intrigue across Out of Home (OOH) and digital Out of Home (DOOH), in a series of different ways that are bespoke to the individual media formats.”
Out of Home: JCDecaux & Ocean
Mini - Countryman
To celebrate the launch of the 2022 MINI Special Editions, MonsterXP created an experience that would match passersby with their MINI match.
With a large display of changing colours, they created a dynamic experience to showcase the new MINI Special Editions. To drive interaction, designated floor graphics were used and dynamic engine revving sounds were added to accompany the cars as they appeared on the screen.
Utilising proprietary colour detection technology, the storefront had a truly personalized experience with custom messages displayed on the screen. “Hey you in the red shirt! You’re really pulling off a bold style. Check out this new Mini Special Edition that matches your energy”.
Consumers had the option to confirm their match and then snap a selfie that they could then easily share on the social media network of their choice. This campaign really was a match for MINI!