Out of Home Never Looked So Good! - August
Our monthly celebration of bold creatives and clients from here and around the world.
We would love to see your genius at work; send us your campaign.
New Zealand - To promote the return of Hot & Spicy, KFC is using a dynamic weather feed to broadcast the lowest nightly temperature in the particular location in which the ad is running. The contextually relevant activation cleverly ties in with KFC’s campaign message – that Hot & Spicy will heat you up on a cold winter night – and is running on a selection of JCDecaux’s highest-reaching Digital Large Format screens nationally.
New Zealand - The oOh! Studio team recently got amongst the Olympic spirit with one of their largest Special Builds ever, for Noel Leeming. Including 2D roof extensions, floor decals, box hedging seats, panorama wraps and posters, this campaign celebrated the games through complete shelter takeovers across three Auckland, Wellington and Christchurch.
New Zealand - Tokyo 2020 captured the nation, with Kiwis watching on as the New Zealand Olympic team recorded its greatest ever Olympic medal haul. To support the team, and generate interest and excitement for the events, the New Zealand Olympic Committee partnered with JCDecaux to broadcast the latest news from the Olympic village in Tokyo, as well as live medal updates, across JCDecaux’s Digital Large Format network nationally.
Norway - One of the quintessential ice creams, Magnum is inviting its fans to discover the new Double Gold Caramel Billionaire flavour. A luxury addition, its decadence is found in layers of biscuit and caramel, reminding us that 'pleasure has more than one layer. Seen in 3D extensions on large format and illuminated street furniture, Magnum is celebrating European summer in style.
Australia - Appealing to city slickers and nature lovers alike, Tourism Tasmania’s ‘Come Down For Air’ celebrates off-peak travel and invites Australians to visit the state even in the coldest months.
Seen on digital large format and street furniture, the campaign aimed to evoke a feeling of warmth, and encourage passersby to get warm by the virtual fire and book a trip.
Using LED and neon lighting on bus shelters, and day and night time enhancements, the campaign puts Tasmania’s wilderness front and centre in the street furniture wrap to appeal to those eager to holiday in Australia.
Japan: A prowling cat that walks, talks and watches passersby is the latest 3D billboard to go viral in Japan. In one of Tokyo's busiest districts, Shinjuku, the billboard illusion brings hope as the city remains in a state of emergency due to COVID-19. A symbol of good fortune and protection in Japan, the cat inspires commuters and is live-streamed online for those who can't visit in person
