What’s next for Out of Home Advertising?
Matt O’Connor, CEO, AdQuick shares his views on what’s install for out of home in H2 2021 and while this is written for the American market which has had a very different COVID experience to New Zealand, his predictions for the second half of 2021 resonate with what we have been experiencing year to date;
Media channels are undergoing major changes, making Out of Home a valuable, stable alternative
A premium will be placed on flexibility in advertising, causing Out of Home to grow even more
Measurement will be more important than ever
