Matt O’Connor, CEO, AdQuick shares his views on what’s install for out of home in H2 2021 and while this is written for the American market which has had a very different COVID experience to New Zealand, his predictions for the second half of 2021 resonate with what we have been experiencing year to date;
Media channels are undergoing major changes, making Out of Home a valuable, stable alternative
A premium will be placed on flexibility in advertising, causing Out of Home to grow even more
Measurement will be more important than ever
