Out of Home Never Looked So Good! - October

Our monthly celebration of bold creatives and clients from here and around the world.

It appears being in lockdown really stimulated the creative process in the UK with this month’s campaigns almost entirely from the UK.

We would love to see your genius at work; send us your campaign.

UK- Hoping to stir up some hype for The Great British Bake Off's return Channel 4 deployed a spread of activations across the UK, including a show-stopping cake stunt in Glasgow's Argyle Street. 

At 78ft high, it's hard to miss the layer-cake transformation of a building on Argyle Street, replete with a 23ft spoon. 

The campaign also appears in Leeds, London and Manchester, with a set of digital billboards that reflect the changing weather conditions with a real-time Bake Off twist. 

UK - Hendrick's Gin injects the mundane with the peculiar through their unique approach to gin making. Through the lens of this unique and highly delectable gin, they’ve turned the daily commute upside-down by transforming bus shelters into portals to another world.

As the nation begins to open up amid the pandemic, Hendrick’s Gin has launched a new Out Of Home (OOH) campaign to encourage commuters to escape from the conventional by stepping into the peculiar.

Global - Spanish luxury fashion house Balenciaga and online video game Fortnite have teamed up to entrance citizens of London, New York, Tokyo and Seoul by creating a spectacular real-world immersive 3D billboard experience.

The attention-grabbing Out of Home execution sees a Balenciaga-wearing Fortnite favourite Doggo looming larger than life over the sidewalks, bringing the partnership to the physical world in a very entertaining, and potentially somewhat jarring, way.

New Zealand - During Level 4 and Level 3, JCDecaux has been using its Digital Large Format touchpoints to encourage kiwis and Aucklanders to keep up positive lockdown habits. The creative carries specific messages to each suburb, hoping to offer a smile to essential workers or people accessing essential services during Level 3 and will develop as the cities restrictions evolve.

UK - In a Diet Coke and SMEG partnership, bus shelters across London and the UK are being transformed into replica SMEG fridges.   

With its signature SMEG handle, and shelves stocked full of Diet Coke cans, the ‘just for the chill of it’ campaign promotes a competition running throughout September where a range of prizes from a year’s supply of Diet Coke to a limited edition SMEG fridge are to be won.  

With a QR code directing passersby to the competition, the bus shelters prompt commuters to enter in the hope of getting a taste of chill.