Peter Field makes strong case for potential power of brand purpose campaigns

Research & Insights
Written By Natasha O'Connor

Blanket criticisms of brand purpose advertising are unjustified, according to effectiveness expert Peter Field, who outlined his case for the potential power of brand purpose campaigns using his new analysis from the IPA Effectiveness Awards Databank, at the IPA EffWorks Global 2021 Conference.

Natasha O'Connor
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