Out of Home Never Looked So Good - February
Our monthly celebration of bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.
We have some wonderful Aotearoa examples of creatives effectively using static and digital formats as well as some truly eye-catching international campaigns
We would love to see your genius at work; send us your campaign.
McDonald’s
Sweden: McDonald’s globally are huge supporters and believers in the effectiveness of Out of Home and often push the boundaries of the channel to great effect. Their latest campaign by Nord DDB is no exception; they created an engaging, interactive, using a fresh approach to DOOH that encouraged onsumers to trial the new burger.
With a nod to street food culture, wheels were added to digital street billboards in Stockholm and Västerås —near actual McDonald's restaurants—turning each sign into a modern day food truck.
Passersby would scan a QR code that would awaken a digital chef inside the billboard to prepare a sandwich. Actually, said chef sent a coupon for a free burger to the person's McDonald's app, where the customer would complete the order and pick up their food at one of the two nearby McDonald's
Out of Home Format: Digital Street Billboards
Auckland Transport
Aotearoa: oOh! worked with partner Auckland Transport on this special build panorama and poster design to celebrate the Chinese New Year festival. 2023 is the year of the rabbit, so the design was based around the rabbit as the main feature. This special build also had an LED lighting feature that changed colour throughout the installation.
Out of Home Format: Street Furniture
McDonald’s
Aotearoa: McDonald's is globally renowned for its clever use of Out-of-Home, and this is a fantastic local example of the brand using spectacular sites to elevate creative impact.
The 'What's Your Combo?' campaign used a Parnell tri site to its maximum effect, with the creative design by DDB making the static panels appear 3D to approaching cars.
Out of Home Format: JCDecaux Billboards
KFC
Aotearoa: KFC is not a brand you'd usually associate with Valentine's Day however this holiday KFC New Zealand has launched its cheeky fragrance campaign.
Those paying attention to Large Format Out of Home ad will spot the KFC logo on the No11 Eau De Colonel bottle, a scent inspired by KFC's 11 secret herbs and spices.
Out of Home Format: Billboards
Auckland Art Gallery
Aotearoa: The Auckland Art Gallery engaged with oOh! to showcase its Frida Kahlo display via installations made up of consecutive creative across Panorama and Superama shelters in Auckland and Wellington.
The installations showcased the vibrant imagery of some of her work alongside campaign messaging surrounding the exhibition. Individual sites donned the two prominent colourways; some were wrapped with the orange hues while others had the blue and green toned backdrop.
Out of Home Format: Street Furniture
Difflam
UK: It’s the work of renowned 3D illustration and animation artists Hudson Christie, alongside creative agency VMLY&R.
With coughs and colds rife in the UK over the winter months, throat spray brand Difflam launched a stunning Out of Home ad campaign to promote its product.
The trio of pink posters features, comically named ‘The Usual Suspects,’ features three characters that symbolize the different types of sore throats.
There’s the boxer, who is poised and ready to strike, the cat, that is clawing on for dear life and the pinata player about to strike.
Out of Home Format: Multi format
