JCDecaux UK discusses how location matters

Building on The Moments of Truth study that showed contextual advertising is more effective, new research from JCDecaux UK discusses how location can supercharge creative and how this can be measured.

In this webinar the panel discuss:

Why Location Matters

Jules Newby, Global Sector Head of Agencies and Media at YouGov, talks about how Location could be a game-changer for you and your brand.

How location gives you Better Performing Creative 

Mike Follett the Managing Director at Lumen, discusses the importance of contextually relevant creative.

Hyperoptic Case Study

In this webinar, you’ll also hear from Jawad Safdar, Head of Channel Marketing at Hyperoptic, who will share a live case study on his business challenges and why local targeting is important to the overall strategy, along with the impact contextual advertising has had on their campaign.

Use Location for Effective Measurement

Sarah Robson, Head of Sales at On Device Research, chats on the new methodology that captures Out of Home exposure.

For further information contact Victoria at JCDecaux NZ