Out of Home Never Looked So Good - March
Our monthly celebration of bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.
We have some wonderful Aotearoa examples of creatives effectively using static and digital formats as well as some truly eye-catching international campaigns
We would love to see your genius at work; send us your campaign.
McDonald’s
Aotearoa: McDonald's latest Out of Home campaign from the talented team at DDB Aotearoa shows the power of great brand coding.
Part of an international campaign to showcase the iconic elements that makeup McDonald’s - specifically across Out of home utilizing special builds - simply displaying a piece of cheese is all that's needed for audiences to immediately associate this with the brand - a small logo helps to ensure those in doubt who the advertiser is.
Out of Home Format: Billboards
Resene
Aotearoa: Resene saw the opportunity to showcase their new colour range on buses, Post-COVID. Going beyond the normal set space (i.e. gridlines) and doing something innovative – the paint splashes. They chose buses as a dramatic eye-catching way to launch their new fashion colour range
Out of Home Format: Buses
International Women’s Day
Aotearoa: To raise awareness of International Women’s Day JCDecaux celebrated a diverse group of New Zealand women - mothers, athletes, business people, community volunteers, teacher, nurses and transgender women – by broadcasting their photo and a quote of what success means to them, across their digital Large Format network.
Out of Home Format: Billboards
Giorgio Armani
Holland: Bringing the floral essence of their new perfume literally to life via stunt Street Furniture featuring live flowers demanded the attention of Amsterdam’s commuters.
Out of Home Format: Street Furniture
Corona - Premier
USA: Corona Premier, putting along with the PGA TOUR from Florida to Maryland, showed how to use proximity-based Out of Home effectively with this eye-catching 3D Mobile Billboard.
Out of Home Format: Mobile Billboards
