HYPER Partners with Doohly

HYPER, New Zealand’s leading provider of Digital Out of Home (DOOH) retail media channels, is proud to announce a new partnership with Doohly, an enterprise content management system (CMS) company out of Melbourne Australia.

The partnership will see Doohly integrate its CMS with HYPER’s digital display technology across more than 500 New Zealand retail locations. A robust solution for the seamless delivery of engaging in-store advertising campaigns and a strong platform to build from for future programmatic trading and third-party verification integrations. 

“Doohly are incredibly proud to partner with HYPER and facilitate the growth of their expansive retail-focused digital signage network," said Sean Law, CEO and Co-Founder of Doohly. "With Doohly perfectly positioned to support the deployment of a mix of revenue and non-revenue retail campaigns, along with connecting the HYPER network to our programmatic partners, we're excited about working closely with the team to ignite the retail media sector in New Zealand."

The implementation of Doohly is the first of many tech stack integrations HYPER will release this year as the business carves out a unique position in the retail media sector of the DOOH industry this year.