Out of Home Never Looked So Good - May
Our monthly celebration of bold creatives and clients from Aotearoa and around the world who have embraced and amplified the power of Out of Home through their attention-demanding campaigns.
We have some wonderful Aotearoa examples of creatives effectively using static and digital formats as well as some truly eye-catching international campaigns
We would love to see your genius at work; send us your campaign.
One New Zealand
Aotearoa: When ONE New Zealand recently launched their new brand, they did it in style and made the most of the vast impact Out of Home delivers via a stunning takeover of Britomart station, Billboard Spectacular’s and Street Furniture Special Builds
Media agency: FCB
Creative Agencies:
The Tuesday Club
DDB
Out of Home Format: Multi Format
Trademe Jobs
Aotearoa: Trade Me Jobs, Special NZ, MBM teamed up with oOh! to create this stunning street furniture installation promoting their platform.
Out of Home Format: Street Furniture
The Walt Disney Company - The Little Mermaid
Aotearoa: In celebration of the release of the live-action remake of The Little Mermaid, The Walt Disney Company teamed up with oOh!media’s Studio team to bring Ariel’s undersea kingdom to life via Street Furniture Special Builds.
In the middle of Auckland’s CBD, audiences can feel the magic with the touch of a button and unlock 30 seconds of the new rendition of the beloved song 'Part of Your World' on oOh!’s Street Furniture and see a larger-than-life Ariel.
Continuing the theme of using the most attention-grabbing Out of Home formats available, Showstopper buses and Billboard Spectaculars were also part of this impactful campaign.
Out of Home Format: Mutil Format
ASB and Youthline
Aotearoa: Providing Kiwi youth with a new tool to help them live life one step ahead, The Monkeys Aotearoa, ASB, and Youthline have released Bagels, a new song scientifically designed and tested to help ease anxious feelings.
The partners have paired pop star Benee with neuroscientists from AUT to produce the song - the objective is to be a free tool available to anyone who is feeling anxious or overwhelmed – by listening to the song, it can help ease these symptoms.
Out of Home Format: Billboards
Cointreau
Australia: Cointreau transformed beachside bus shelters into brand immersions that showcased the Cointreau Original Margarita creative and product. Bus shelters included branded decals/visuals, along with special seating and neon lighting fixtures. One execution included a dispenser within the panel to deliver multiple cocktail recipe cards based on user preferences which would be retrieved at the press of a button. The other execution included a showcase panel that displayed a spinning Cointreau bottle in a cocktail showcase with a Margarita drink pouring into a glass using a liquid filtration system that was hidden within the panel.
This immersive and interactive campaign was designed to elevate the Cointreau brand by delivering a memorable and engaging experience for passers-by, ultimately driving brand awareness and affinity in an innovative manner.
Out of Home Format: Street Furniture
AFL
Australia: To mark the beginning of the 2023 Premiership season, POLY teamed up with the AFL to introduce a world-first interactive fan experience on a digital Out of Home broadcast network. POLY developed a media-first concept, tapping into the competitive spirit of die-hard AFL fans, allowing audiences across the country to directly takeover Out of Home screens in real-time with their team’s colours.
Through ‘Takeover with your team colours’, supporters were encouraged to interact with and secure maximum exposure for their favourite team and play an active role in their club’s success from the outset of the season. By generating a unique QR code each time a user scanned a creative, the application carried Broadsign panel ID and time of scan as a string through the URL to a client-provided microsite. The client microsite would then pass an additional piece of data – the user selection ID (AFL team creative) through the URL string to an API endpoint which, upon validating the data string, would pass the information back to Broadsign.
Out of Home Format: Multi Format
