Go Media launches ‘Way to Go’ train platform network in Wellington

Go Media has announced the launch of its ‘Way to Go’ digital screen network across Greater Wellington rail station platforms.

The network comprises 49 premium 4K 75” LCD screens located at the busiest train stations, including Wellington Central, Petone, Waterloo, Upper Hutt, Melling, Tawa, Porirua, Paraparaumu, and Johnsonville.

More people travel into the Wellington CBD and home each day on trains than any other mode of Public Transport.

“Advertisers who want an unmissable outdoor campaign in Greater Wellington, need to include ‘Way to Go’ in their media mix,” says GM, Simon Teagle.

Six second full-motion video, animated or still artwork can be displayed. The networks’ single ad-spec is smartphone compatible, making it easy to extend smartphone creative into an outdoor campaign too.

Advertisers can buy with confidence as Reach, Frequency and Total Audience volumes have been qualified. To enable pDOOH buying, Impression Multiplier data for every hour of the day of the week is available via Hivestack an Vistar.

“We’re excited to bring the Way to Go network to Wellington, offering advertisers an innovative way to connect with commuters on their daily journeys to and from the CBD,” adds Teagle.

To advertise on the ‘Way to Go’ network or learn more about this exciting opportunity, visit Go Media’s Go Planner here: https://www.gomedia.co.nz/go-planner/category/trains.