Digitally-native brands thriving through Out of Home promotion

Moving from URL to IRL, or more specifically to Out of Home has aided digitally-native brands without physical locations to thrive in a competitive market.

Including Out of Home in the media schedule provides brands with access to a wide range of consumers without having to pay for a brick-and-mortar location. For 2022 and beyond, the growth trajectory for digital businesses using Out of Home is high in most global markets.

In this email interview with Digital Signage Today, Chris Grosso, CEO of Intersection, talks about how digitally-native companies can use Out of Home to increase sales and raise brand awareness and while this is an American-based article, the reasons why it is important for digitally-native brands to have a presence in physical spaces and the benefits Out of Home provides for digitally-native brands are the same in our market.