Introducing the unified future for Out of Home measurement
Calibre cemented as the industry standard
Media agencies have long been asking for a single Out of Home planning and measurement platform; this vision has been realised with the announcement that MediaWorks has joined major brands, JCDecaux and oOh!media as a Calibre shareholder. This coincides with Media5, Advantage Media, Bekon and Vast onboarding as licensees into the platform.
New insights partner will future-proof platform for future development
In June, Calibre integrated a new insights partnership with LANDMARKS ID to offer unique and actionable insights for Out of Home planners and advertisers. LANDMARKS IDs' single source, mobility model offers a range of benefits to enable extensive development of Calibre capability over the next 12-18 months.
Watch this short video for more information:
What underpins LANDMARKS ID insights?
LANDMARKS ID insights are powered by a large and representative consumer sample of 300k plus mobile devices nationwide. De-identified, aggregated and privacy compliant, LANDMARKS ID insights inform consumer mobility patterns, allowing Calibre to deliver accurate location and campaign level reach and frequency insights to support audience planning and buying for Out of Home media.
Want more information?
Read some frequently asked questions that we've prepared.
Sales leads from JCDecaux and oOh!media will be visiting agencies in coming weeks, with more information about the new insights capabilities and upcoming enhancements, to help agencies plan and buy Out of Home.
Experience the new, improved Calibre
If you have a Calibre login, you can preview the updated platform at any time.
If you don’t have a login, please reach out to your Sales Lead at JCDecaux or oOh! and they can arrange login credentials for you.