Driving transparency in media supply chains

JCDecaux becomes the first Out of Home media company in Australia and New Zealand to launch measurement on the Scope3 platform   

Advertisers are now able to access emissions data for their JCDecaux media campaigns on the Scope3 platform, marking a key step forward in sustainable media practices.   

Steve O’Connor, CEO JCDecaux Australia and New Zealand, said: “With JCDecaux now on the Scope3 platform, advertisers can integrate digital Out of Home into their media mix, ensuring credible third-party emissions reporting for their campaigns. Digital Out of Home has one of the lowest carbon footprints per impression of all channels currently measured on Scope3 making it a natural fit for advertisers wanting to reduce emissions. 

“This launch is a milestone for JCDecaux but also for the Out of Home industry, as we lead the way in transparency and accountability.” 

Scope3 provides carbon measurement across the digital media supply chain, allowing advertisers to assess and manage emissions associated with each aspect of their media buy.  

Jo Georges, Head of ANZ at Scope3 said: “The launch of JCDecaux’s digital asset measurement on Scope3 reflects the company’s dedication to a responsible media ecosystem and supports brands in meeting their own carbon reduction targets with the highest degree of transparency. This new level of data integration aligns with the industry’s broader push for clear, measurable media plans with sustainability in mind.”  

The introduction of emissions transparency on Scope3 strengthens JCDecaux’s sustainability commitments and 2025 strategy, building on a range of carbon-reduction initiatives across its network.  JCDecaux’s integrated climate strategy reset, and 2050 net-zero target has reduced its emissions in Australia by more than 70 percent since 2021 across Scope 1, 2, and 3. More information is available in JCDecaux’s 2024 sustainability report.