Out of Home Never Looked So Good - October
Each month, we celebrate the bold creatives and clients from Aotearoa and around the world who have embraced and amplified the potential of Out of Home advertising through their attention-grabbing campaigns.
We hope you'll find inspiration in the examples we've handpicked, both locally and internationally, demonstrating how classic and digital Out of Home formats have been ingeniously utilised to deliver truly captivating campaigns. Perhaps one of these will ignite your next brilliant creative idea.
Do you think your campaign deserves to be in the Speccie spotlight? Share it with us or enter it directly into the OOHMAA Awards. Q4 entries are open January 20, 2024! Let's see what brilliance you can bring to the table!
PUHOI VALLEY
Aotearoa: Puhoi Valley and DDB Aotearoa are giving cheese lovers a reason to smile with their new ‘Crafted to be a Nicer’ campaign, launched Sunday, 20 October. Tasked with showcasing the craftsmanship behind each Puhoi Valley Specialty Cheese, DDB maintained the brand’s signature cheeky style throughout. The campaign highlights playful conversations between Puhoi Valley cheeses and their cheeseboard companions, proving that these cheeses aren’t just crafted—they’re nicer in every way.
Creative Agency: DDB Aotearoa
Out of Home Format: Large-format billboards
WOOLWORTHS
Aotearoa: An innovative, creative, and attention-grabbing campaign that speaks to same-day delivery from Woolworths.
Creative Agency: M&C Saatchi
Media Agency: Dentsu
Out of Home Format: Multi format
KFC
Aotearoa: The Colonel has always kept his cards close to his chest, but now he’s laying them out on the table for the sake of value.
For one day only, consumers went to any KFC in NZ and swap board game currency in exchange for one of three free KFC items with any other purchase.
Creative Agency: Stanley St
Media Agency: PHD Aotearoa NZ
Agency: Special PR
Out of Home Format: Large format billboards
DELIVEREASY
Aotearoa: This campaign promotes Delivereasy’s latest service – grocery delivery – positioning the brand as a key player in the capital’s convenience market.
The visuals cover the entire train including windows, A3 posters, bulkheads, and floor decals, catching the eyes of commuters and passersby as it moves across the Wellington rail network, all to reinforce Delivereasy’s presence as the local player with local ownership that now delivers a whole lot of groceries.
Delivereasy likes to challenge the status quo and is excited to promote its new Wellington partnership with Fresh Choice in such a high-impact, ground-breaking way. This train wrap is the latest disruptive execution as they continue to build share in the on-demand space despite competing with big players with even bigger budgets. Delevereasy will continue to leverage this space over the next few months to remind Wellington commuters that they are the delivery service that leaves a better taste in your mouth – whether you’re after a butter chicken curry, snacks for the game, or an urgent top-up of toilet paper.
Creative Agency: Colenso BBDO
Media Agency: MBM Wellington
Out of Home Format: Train wrap and internal takeover
TESCO
UK: Tesco’s ‘Icons’ campaign lets the food take centre stage, with only the supermarket’s five chevrons hinting at the brand behind the stunt. Tesco’s visual identity has been dismantled and replaced with food photography (or ‘Icons’). The first letter of each item spelling out T.E.S.C.O. The brand equity of Tesco’s chevrons was deemed strong enough by BBH London to be recongnisable to passerbuy and allow them to make the connection with the brand. This said they will still read the familiar ‘Every little helps’ strapline.
Agency: BBH London
Out of Home Format: Large Format Billboard
MENULOG
Australia: As a brand rooted in hip-hop and music culture, Menulog (the Aussie version of delivery service JustEats) wanted to create something true-to-brand to show off the range of their offering.
To do so, they created Beatboards - an Out of Home campaign that played on recognisable hip-hop beats with lyrics that connected to the type of items you can order on their app.
To further delivery joy, the QR codes attached didn’t scan through to the app, but to the full track referenced in the headline.
Agency: Thinkerbell Sydney
Out of Home Format: Large Format Billboard and Street Furniture
BABYBEL
UK: Babybel developed an eye-catching campaign in London and Manchester that brought its iconic wax peel to life in an unexpected way. Conceptualised by the team at BETC, this Out of Home campaign features a billboard with a peel-able top layer, mimicking the super satisfying experience of unwrapping the beloved Babybel snacks.
Creative Agency: BETC London
Out of Home Format: Large Format Billboard - stunt
