Five ways Out Of Home complements online

As everyday life remains for many in and around the home, the way people are shopping has changed significantly. People are spending more time and money online than ever before and this isn’t about to change, with only 16% of UK consumers saying they intend to return to their old shopping habits (Wunderman Thompson).

Out of home has always been recognised for its ability to drive footfall into retail outlets, but as physical stores have closed many advertisers have overlooked it as an option. However, industry research has proven that out of home is also exceptionally well equipped to prime digital advertising and drive customers online in a number of ways.

Scott Green, Strategy Director at Posterscope has highlighted five different ways Out-of-Home can complement online advertising;

1) Tech, data and digitisation in Out-of-Home

2) Out-of-Home drives consumers online 

3) Out-of-Home is best placed to prime digital channels

4) Out-of-Home amplifies Social and Mobile advertising

5) Out-of Home is at the heart of mobility