Out of Home = trust + consideration

Multiple studies show that trusted brands have greater loyalty, engagement and advocacy, and that media choice affects perceptions of brand trust.¹ The OMA’s desktop paper looking at new research by JCDecaux and Clear Channel in the UK builds on these insights, demonstrating Out of Home delivers +7 per cent more positive perceptions of trust and +5 per cent more consideration than TV, social and news media.

¹Source: What we know about brand trust, WARC Best Practice, February 2021.