JCDecaux expands SMARTFRAME reach into New Plymouth’s CBD, delivering premium regional visibility for brands.

JCDecaux is expanding its premium digital Out-of-Home network with the launch of a new SMARTFRAME in New Plymouth, the company’s first digital large-format site in the city centre. The addition brings the national SMARTFRAME network to 47 digital sites, giving advertisers broader access to regional growth audiences in a consistent, high-impact format.

Phil Eastwood, General Manager, JCDecaux New Zealand, said: “New Plymouth is one of New Zealand’s most attractive regional centres, with strong population growth, a diversified local economy and an enviable lifestyle. Our first central SMARTFRAME here gives brands a premium, digital canvas to reach valuable audiences as they move through the city each day. It’s another step in making high-impact digital Out-of-Home more accessible in regional hubs that matter to our customers.”

Situated on Devon Street East in New Plymouth, the SMARTFRAME sits on a key route into the CBD and intercepts steady commuter and shopper traffic as people move between residential areas, the city’s retail core and the waterfront. This elevated position and clear corridor of visibility create a high attention environment for extended brand storytelling and stronger campaign impact.

The New Plymouth launch builds on JCDecaux’s ongoing expansion of SMARTFRAME beyond the main metros and into secondary metropolitan areas and key regional growth corridors. Earlier in 2026, new SMARTFRAME sites went live in Upper Hutt, Hastings and Mt Maunganui, with Whangārei to follow, giving marketers the ability to extend campaigns into high value centres while maintaining a consistent, recognisable format nationwide.