JCDecaux launches live Olympic supporter campaign for the New Zealand Team
With the Winter Olympic Games now underway, JCDecaux New Zealand, as official Out-of-Home partner of the New Zealand Team, has launched a live supporter campaign in partnership with the New Zealand Olympic Committee, bringing real-time fan support into public spaces across its national digital network.
The campaign invites fans across New Zealand to submit photos of support via a dedicated portal, with approved images appearing live across New Zealand Team channels and selected JCDecaux digital sites. The result is a constantly evolving, supporter-led creative that reflects national backing for the Team throughout the Olympic Games.
Phil Eastwood, General Manager, JCDecaux New Zealand, said: “The activation focuses on turning Olympic support into something people can see and share while the Games are happening.
“The Olympics are a live, emotional moment for the country. This campaign gives that support a public presence, updating as the Games unfold and allowing New Zealanders to be part of the story while our athletes are competing.”