QMS NZ / Mediaworks and Wellington Airport launch landmark digital billboard

QMS NZ / MediaWorks, in partnership with Wellington Airport, has unveiled a new large-format digital billboard positioned directly outside the airport exit, dominating the main arterial route to the CBD.

Named “The WLG” after Wellington’s IATA code, the 15m x 5m landmark screen is one of the region’s most impactful OOH sites, delivering unmatched exposure to traffic heading toward the city’s business and government districts.

QMS NZ Director Adam Trevena said: “‘The WLG’ is a game-changer for brands seeking market dominance in the Wellington market. This exclusive, high-impact billboard delivers unparalleled scale over the main route into the capital, guaranteeing attention from influential business leaders and high-net-worth consumers. It represents a powerful new addition to the already extensive QMS NZ Wellington Airport offering.”