Looking into the minds of Travellers

Airports have had a disruptive past couple of years, more so than other areas of advertising with strict border closures; however, since the Government opened Aotearoa’s borders, the recovery has been consistent, and now traveller behaviours have returned to pre-COVID levels.

Following on from the Airport Effectiveness study and the Global Perceived Value research, JCDecaux has conducted additional research into the minds of travellers. With research partners, Neuro-Insight, the research looks to understand further the traveller mindset and the neuro-state of audiences travelling through airports. The data looks at emotional intensity throughout the journey and measures detail (e.g. facts, words, price) and global (e.g. feelings, connotation, environment)  memory encoding that will assist in subconscious consumer decision-making. Now more than ever is a great time to advertise in airports as emotions are running high with the anticipation of Christmas and the Summer holidays.

Reach out to Matt Kum, JCDecaux National Sales Manager – Airport, to arrange a presentation of this study.