JCDecaux introduces Be Seen. Be Remembered.

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Written By Guest User

JCDecaux New Zealand has launched a new brand positioning, Be Seen. Be Remembered., placing campaign effectiveness and commercial outcomes at the centre of its OOH offering.

The new positioning is built on two key principles of effectiveness: 

  • Be Seen: Delivering quality reach on quality sites; sites that are visible though scale and elevation in premium locations

  • Be Remembered: Drawing on local neuroscience and effectiveness research, JCDecaux helps advertisers create memorable campaigns that convert attention into outcomes. Tools like JCDecaux OPTIX optimise creative salience, while data-led planning ensures relevance and precision. 


The positioning focuses on delivering not just visibility, but memorability underpinned by neuroscience, effectiveness research, and tools like JCDecaux OPTIX to optimise creative impact.

With OOH in NZ seeing double-digit growth and rising advertiser investment, the move reflects JCDecaux’s commitment to helping brands achieve greater ROI from their media spend.

Guest User
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