Musashi and Mediaworks unleash an electrifying LED bus activation

Get ready to see the streets of Auckland in a whole new light! MediaWorks and Musashi have teamed up to create a fully-wrapped LED bus execution - the first of its kind in New Zealand!

This innovative execution brings Musashi’s "Energy Amplified" brand line to life in a dynamic, highly visible way. Moving beyond traditional bus ads, it features cutting-edge LED creative on the exterior, showcasing the message in brilliant illumination. Inside, ceiling and floor decals, branded seatbacks and USB charging ports provide true energy for every journey - ensuring maximum impact and engagement at every touchpoint.

Keep an eye out for the Musashi Energy Amplified bus as it rolls through Auckland, providing a vibrant and unmissable presence that embodies the energy and creative spirit of both brands.

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Update: New Zealand’s New Unified Out of Home Audience Measurement System