Digital Out Of Home (DOOH) screens will now act as an important part of the New Zealand’s existing emergency communications channels, providing a highly visible channel to reach people quickly – using large-format digital billboards to display weather warnings in real time.
When a specific area is under a red or orange severe weather warning for heavy rain or strong winds, the safety message from Nema will play. A live data feed will then keep the billboards messages up to date as conditions change. Building on the belief that digital billboards can serve a public good as well as a commercial one.
New Zealand digital billboard network Lumo is pioneering the innovation in partnership with:
• MetService, New Zealand’s official provider of safety-critical severe weather information
• Nema, the government’s National Emergency Management Agency
• VML, behaviour change agency
• Latch, development partner
• Perion, programmatic DOOH tech platform.